These days the economy is as much a mystery as which crazy headline will pop up every morning. People are saving and stretching every penny they have, preparing for the impending doom looming over the stock market. However, New Mexicans are definitely willing to fork over some hard-earned cash for weed in 2025 and this year cannabis sales in the state have surpassed the 1.5 billion-dollar mark. Albuquerque tops the list in all-time sales by city with over $500 million, but you might be surprised to see places like Sunland Park racking up over $100 million in total cannabis sales to date. Today there are 260 approved cannabis retail locations in the Duke City. Here is how Albuquerque sales data compares to sales in the next top ten cities in New Mexico.
The following statistics include data collected by the New Mexico Regulation and Licensing Department until February 2025.
New Mexico All-Time Sales Data:
Total Sales:
$1,596,148,392
Adult Use Sales (non-medical):
$1,123,381,552
Total Transactions:
35,491,859
Adult-Use Transactions:
26,932,473
Albuquerque All-Time Sales Data:
Total Sales:
$515,228,369
Adult-Use Sales (non-medical)
$323,290,119
Total Transactions:
11,727,548
Adult-Use Transactions:
8,394,854
Next Top-Ten Cities Cannabis Sales:
1. Sunland Park:
Total Sales: $119,201,097
Adult-Use Sales: $112,804,441
Total Transactions: 2,561,312
2. Las Cruces:
Total Sales: $110,352,297
Adult-Use Sales: $70,735,811
Total Transactions: 2,891,070
3. Santa Fe:
Total Sales: $108,749,771
Adult-Use Sales: $68,694,668
Total Transactions: 2,347,738
4. Hobbs:
Total Sales: $83,585,536
Adult-Use Sales: $71,264,768
Total Transactions: 1,098,596
5. Rio Rancho:
Total Sales: $47,761,467
Adult-Use Sales: $27,431,335
Total Transactions: 895,556
6. Carlsbad:
Total Sales: $46,586,942
Adult-Use Sales: $34,582,127
Total Transactions: 839,800
7. Clovis:
Total Sales: $45,254,072
Adult-Use Sales: $32,327,908
Total Transactions: 858,990
8. Farmington:
Total Sales: $43,004,441
Adult-Use Sales: $34,828,928
Total Transactions: 1,153,815
9. Roswell:
Total Sales: $37,653,001
Adult-Use Sales: $23,118,294
Total Transactions: 758,796
10. Alamogordo:
Total Sales: $36,937,468
Adult-Use Sales: $20,987,240
Total Transactions: 887,901
Although the industry has raked in some serious green for the state since legalization, and numbers at this time last year were the best they’ve ever been, sales numbers declined between December 2024 and February 2025. Adult-use sales in New Mexico jumped from $35,674,958 in February of 2024 to $39,464,523 in March, marking the highest numbers ever in a single month since the state’s first licensed sale of recreational cannabis in 2022. This year’s February adult-use sales were $33,580,445 — over two million less than last February, but almost six million less than last March’s record sales numbers. Data from 2023 until 2025 suggests sales numbers usually drop after Christmas time and bounce back just before the 4/20 holiday, so hopefully cannabis enthusiasts have stocked up this year in case the price of everything goes haywire soon.
Recent Total Adult-Use Sales by Month:
December 2023: $37,470,309
December 2024: $37,273,303
January 2024: $34,420,132
January 2025: $34,778,936
Feb 2024: $35,674,958
Feb 2025: $33,580,445
You can hit the NMRLD’s Cannabis Reporting Online Portal to check out more numbers and trends at crop.rld.nm.gov.