The City of Albuquerque wants to show off its new look and reward locals for looking irresistible on Instagram.
The DowntownABQ MainStreet + Arts & Cultural District and the Metropolitan Redevelopment Agency (MRA) are hosting a citywide scavenger hunt that invites residents and visitors to strike a pose with the recently updated turquoise wayfinding directional maps. Snap & Seek Downtown, a week-long hunt for the sweetest selfies in town runs Friday Jan. 10 through Friday Jan. 17.
“This scavenger hunt is all about getting out, having fun and exploring Downtown,” Mayor Tim Keller says. “It gives us a great new way to discover everything Albuquerque has to offer.”
To play the game:
Find all six new turquoise wayfinding maps in Downtown Albuquerque.
Snap a selfie with each map.
Post each photo on your personal Instagram story and tag @dtabq.acd.
Send a direct message to Downtown Albuquerque MainStreet on Instagram @dtabq.acd saying “Scavenger Hunt Completed!”
Four winners will receive $25 DowntownABQ digital gift cards good at 28 of the coolest spots Downtown. Visit dtabqmainstreet.org for the full list of participating businesses.
“The completion of these updated maps will provide current, updated information for Albuquerque residents and visitors while also linking to our website with a Downtown business directory and aligning Google map for easy navigation,” DowntownABQ MainStreet Director Danielle Schlobohm says. “Be sure to use the QR code located on each map that links you to our directory! Special thanks to Downtown artist Yaudi for creating the map design.”
Participants must be 18 or older and all six photos must be posted publicly on Instagram. Only one prize per participant will be awarded. Winners will be notified after verification of their entries. Gift card prizes are available while supplies last!
Hit the streets, discover Downtown’s hidden gems, support local businesses and chase that internet clout! You might get famous — or at least win a few bucks.