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WiseChoice Foods LLC, the manufacturer of the frozen pizza brand WisePies Pizza and a certified minority-owned and female-led company based in Albuquerque, N.M., announced today an ongoing distribution partnership for seven WisePies Pizza items with Wal-Mart Stores, Inc, the world’s largest company by revenue and largest private employer. With the addition of approximately 455 new Wal-Mart Stores, WisePies Pizza will now be available in more than 1500 grocery stores across the United States increasing market share in New Mexico, Arizona and Utah with new introduction into Ohio, Arkansas, Minnesota and Pennsylvania increasing the availability to 16 states. This rollout will feature two new product lines including the Chop’D Pizza line and the Calzone line.
The new Chop’D pizza line features options that cater to shoppers looking for new, bold pizza flavors and more variety in their food-at-home options with protein-forward ingredients. The Smoked Bacon Jalapeno Popper Pizza will be featured on Wal-Mart shelves in a re-designed box with a premium feel at an everyday low price. This is in addition to the new Calzone line also making a debut with Wal-Mart.
“With frozen snacks being one of the fastest-growing categories, we’re introducing the new WisePies Pizza Calzone line as a direct competitor with other hand-held snack options in the freezer case,” explained Season Elliott, president of WiseChoice Foods LLC. “We keep our clean-label promise with every product we create making this a better, smarter snack option without all the overly processed, artificial ingredients and preservatives common to many frozen products.”
ABOUT WISECHOICE FOODS LLC:
Started in 2017, WiseChoice Foods LLC launched the revolutionary frozen pizza line – WisePies Pizza – A Smarter Way to Pizza – as a crossover between the natural foods and traditional premium pizza categories that carries a clean label promise and elevates sustainability as a priority. The team at WiseChoice Foods feels like delicious food can and should also support overall consumer health through better food choices by meeting the highest quality food standards and removing more than 200 unnatural and potentially harmful ingredients that can be found in other food products while maintaining the robust and hearty Italian flavors we all crave from our pizza. They are committed to retail grocers, food service providers and pizza lovers by creating innovative and proprietary all-natural pizza products inspired by regional, ethnic flavor profiles that reflect diversity, are unique to the frozen pizza category and are incredibly delicious.
WisePies Pizza products were developed with shifting consumer purchasing behaviors in mind that include natural, healthier choices that are high quality and quick to prepare without sacrificing the robust flavors that pizza lovers desire. WiseChoice Foods is locally owned by Steven B. Chavez and operated in Albuquerque, New Mexico, is the first and only frozen pizza company from New Mexico and is certified minority-owned since 2018 by the National Minority Supplier Development Council (NMSDC) Southwest Division. WisePies Pizza is now available in more than 1500 grocery stores and through food service distributors across the country.