Pabst Brewing Company has unveiled a new cannabis-infused lemon-flavored seltzer in California.
According to NPR the new product is a sign that the market for marijuana drinks is showing signs of maturity. “The response has been overwhelming,” Pabst Labs brand manager Mark Faicol told reporters. “And right now our challenge is really producing enough product to keep up with demand from retailers.”
The seltzer contains 5mg of THC, purified water, lemon concentrate, sugar and other flavors—but is non-alcoholic. Psychoactive effects are said to start within 20 to 30 minutes.
Faicol said that the low-THC dosage and single-serve cans are meant to make it more approachable for less experienced users.
Cannabis-infused drinks are gaining more popularity in states where the drug has been made legal for recreational consumption. The market is reportedly expected to be worth millions of dollars in the future. Nielsen data reportedly shows an increase in public interest regarding cannabis beverages—even from consumers who don’t currently use cannabis.
But the market is still relatively new. THC drinks only made up around 1 percent of all legal cannabis sales in 2019.